In this case study the development towards a circular economy is discussed from 2 perspectives. In chapter 2a Jan Jurriëns describes the way from a profit driven organization to a multiple added value organization on an applied scientific approach. He sketches the developments from the perspective of how to walk the road from the linear economy to the circular economy. He shows new developments, structures and strategies and translates these into the desired practice. In chapter 2b, Guido Braam and Dionne Ewen discuss the steps that must be taken to shape the application of circular thinking in practice. They give examples from this practice, share experiences and discuss the importance of a multi-stakeholder approach. Furthermore, they describe the need for upscaling and innovation from a pragmatic and programmatic approach. In addition, they show how a possible implementation gap can be bridged. In both parts, innovation and the creation of impact are central, as is the need for cooperation in the value chain at multi-stakeholder level.
An extract from The Circular Economy by Jan A. Jurriëns, in Breakthrough: From Innovation to Impact, Volume 2.