The Owls team met one afternoon with Gemma Kobessen and Mariëlle Dekker of the Augeo Foundation. They are a new charity with a broad vision, original concept and a wide-ranging strategy, seeking to force breakthroughs in tackling child abuse and neglect in the Netherlands. In confronting a difficult topic, they have shown how to analyse it, how to develop new public-private partnerships and educational programmes, while continually monitoring their impact and effectiveness. Their platform includes a concept and strategy for new partnerships, and a range of educational activities including a magazine and innovative e-learning modules targeted at professionals in medicine, education and social work. The Augeo Foundation has already made a demonstrable impact on how these professionals fulfil their responsibilities. While there has been a large increase in incident reporting, many challenges remain. Their innovative approach can be applied to many other sectors and may be introduced in other countries.